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Conscious Products – Designed to be Cherished

We take pride in producing products with a conscience.

Our products are designed to last, not to follow fashions or trends, and we hope that you’ll love them for many years come. In order to reduce waste and avoid surplus stock, we make the majority of our products in small batches, and some on demand.

We try to use natural fibres and materials wherever possible, and take great care when considering which suppliers to work with, having built up many strong working relationships over the past seventeen years.

You can find more information on our materials and processes here.

Allsorts Collection - Donna Wilson


Woollen repairs and recycling

With a little tender love and care, our products should last you for many years to come.

We run a creature clinic at our London studio for any of our knitted creatures in need of repair. You can find more details including how to admit your creature here.

We also offer a recycling service for any of our lambswool sweaters, accessories or creatures that have come to the end of their lives. Email [email protected] and we’ll let you know where to send them. We’ll recycle or dispose of your unwanted items for you, and in exchange we’ll send you a voucher for 10% off your next order.

Creature Clinic


Our studio

Our seven-person studio is based in Bethnal Green, East London. We’ve worked hard to banish plastic from our studio and supply chain – particularly single-use plastic, which we are now very close to eliminating entirely.

We’ve switched from plastic mailer bags to recycled paper mailers to send out our web orders, sealing boxes and packages with paper tape. We’ve replaced the plastic bags and sleeves used to protect our soft textile products with corn-starch and cloth bags, and we’re trialling a paper alternative to plastic bubble wrap to package our delicate products.

We’re also trying to make small changes and improvements in the day-to-day running of our studio, using recycled paper products, compostable bin bags, plant-based cleaning products, refillable containers and recycling as much as we possibly can.

We’ve even come up with ways of reusing the lambswool scraps from our production process. Bigger offcuts are recycled for use in our Make Your Own kits, while smaller scraps are shredded and turned into woolly stuffing for our knitted creatures and craft kits.

It’s an ongoing project and we still have a way to go – so if you have any other suggestions on how we can improve, we’d love to hear them!

Woolma - Donna Wilson


Save Our Oceans Shoppers for Tesco

We recently teamed up with Jutexpo to produce a recycled (and recyclable) Save Our Oceans bag that’s being sold exclusively in Tesco stores across the UK. Each reusable shoppers is made from four plastic bottles that might otherwise have ended up in landfill. You can read more about this project here.