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Tag Archives: knitwear

It’s that time of the year again: our annual Sample Sale is here!

13 November 2015

Once a year, we open up the doors of our East London studio and workshop for a sample sale!
You’re invited to our next sample sale taking place 26th – 29th November; please join us for some holiday shopping with winter cocktails, cheery Christmas music, and many a bargain!

Dates & Hours:
Thursday 26th November, 6-8pm
Friday 27th November, 10am-8pm
Saturday 28th November, 10am-6pm
Sunday 29th November, 11am-4pm

Donna Wilson Studio
17 Pundersons Gardens, Bethnal Green, London, E2 9QG
We are just a couple minutes walk from the Bethnal Green tube station on the Central line.
Click here to view in GoogleMaps.

We will be offering one-of-a-kind samples, discontinued styles, and slight seconds of our much sought after woolly cushions, printed cotton cushions, ceramics, cosy winter hats, scarves, mittens, gloves, mini blankets, and much more! Please note that we will not be offering any stock from our current collection.

Visit our Facebook Event Page for sneak peek photos leading up to the event of what we will offer at the sample sale.

For our friends around the globe who will not be in London, we will have an online sample sale at the end of February. Please keep an eye on our Facebook page for details closer to the time!

And please sign up for our newsletter at the bottom of this page or follow us on Facebook if you’d like to be notified of our sample sales nearer the time.

Into the Woods: AW 2015 Womens Knitwear Now Available!

16 September 2015

‘Into the Woods’ is Donna Wilson’s second collection of women’s knitwear, inspired by walks in the forest, thoughts on what it would be like to have a pet llama, and plans for a trip to the Arctic Circle.

The collection is now available online, and will also be available next week at the SNUG, our pop-up shop and installation in the Shoreditch Design Triangle for London Design Festival. Come on by if you’d like to try them on for size!

And be sure to stop by our opening night, 6-8pm on Tuesday 22nd September.
Refreshments will be served, alongside Cyril biscuits by the lovely BKD London.
You can RSVP at our Facebook event page here.

Select products from Donna Wilson’s new autumn/winter collections will be available, along with classic pieces from our signature range.

Donna Wilson’s Snug
Studio 1.1 Gallery
57a Redchurch Street
Shoreditich, London E2 7DJ
View on GoogleMaps.

Dates and Opening Hours
Press Preview: Tuesday 22nd September (12-1pm)
Tuesday 22nd September (4-8pm)
Wednesday 23rd September (12-6pm)
Thursday 24th September (12-6pm)
Friday 25th September (12-6pm)
Saturday 26th September (12-6pm)
Sunday 27th September (12-6pm)

This event is part of the Shoreditch Design Triangle. For more information and details about other participants of this event please click here.

Members of the press can rsvp for the press preview by emailing press@donnawilson.com.
We look forward to seeing you there!

Click here to view the collection online.

Our Knitwear Launch at Couverture & The Garbstore

21 October 2014

Last Tuesday, we celebrated Donna’s first collection of womens knitwear called ‘Jumpers & Ice Cream’ with a launch party at Couverture & The Garbstore. Couverture was one of the the very first shops to stock Donna’s knitted dolls eleven years ago in London, so for Donna, launching her first fashion line with Couverture felt like such a natural thing, like the journey’s come full circle.

Here are some snapshots from the launch; we want to thank everyone who made it to the party and send an especially big thank you to Couverture for hosting us! It was such a lovely evening!

And in case you haven’t seen it yet, click here to see the Jumpers & Ice Cream film which we screened for the very first time at the launch party. x

Credit: @ameliapemberton
Credit: @ameliapemberton
Credit: @ameliapemberton

Donna Wilson Knitwear in Oh Comely Magazine

20 October 2014

We are so pleased to be featured in the newest issue of Oh Comely, one of our very favourite independent magazines. Every page of this magazine is so beautifully laid out and the soft, ethereal images are so carefully shot and curated… flipping through this magazine is like reading a poem through pictures, or discovering your next favourite song –  what a treat!

How lovely are these photos?! Thank you Oh Comely!! xxx

P.S. The Raindrop Jumper is available here, and the Woodland House Jumper is available here!

Watch the Jumpers & Ice Cream film!

16 October 2014

We are so excited to finally share with you our short film which launched alongside our first knitwear collection! To celebrate the first the collection of women’s knitwear, Donna commissioned Oliver’s Island to produce a film. Together they take you through the four seasons… on a specially made carnival wheel!

You can watch the film below!

It was a ton of fun making it and we are so very proud of the results!
Please share with your friends!

October Giveaway + Knitwear Launch

6 October 2014

Happy October everyone!

As you know, we are counting down the days until out first ever women’s knitwear launch in just over a week! Here’s a little background about the collection of jumpers and how the collection came about…

‘Jumpers and Ice Cream’ is a family of five exquisitely soft woolly jumpers inspired by rainy Sundays, mittened bike rides to the circus, and other instances in which unlikely pairings yield magical results. The collection features an array of vibrant colours and playful geometric patterns that feel simultaneously fresh and nostalgic.

With her first collection of knitwear, Donna set out to create wearable garments with the same sense of humour and off-beat charm found in her range of home accessories, the appeal of Donna’s work having always been their ability to brighten up the every day.

While designing the collection, Donna envisioned the people who would wear the pieces and the lives they lead:

“I imagined the jumpers on all kinds of interesting people and what they would be doing while wearing them – an abstract artist picking out aubergines at the farmers market, a circus performer taking her tea break, or an accountant wanting to wear something different on the weekend.

“It was important to me that the jumpers felt familiar and friendly, but could also be worn to make a statement. The jumpers are for anyone who wants to wear something special, cosy, colourful, and fun.”

The collection will be available exclusively on our website and at Couverture & The Garbstore in London, the very first shop to stock Donna’s knitted dolls eleven years ago.

“I still remember taking around my first dolls to them when I was still studying at the Royal College of Art. I still think of Couverture as one of the first tastemakers; back then there weren’t many curated lifestyle concept stores around and working with them really was the beginning of my business. Launching my first collection of women’s knitwear with Couverture feels like such a natural thing, like the journey’s come full circle.”

A nod to Donna’s Scottish roots, and in keeping with the studio’s commitment to local manufacturing, each jumper is made in Scotland. All the garments are fully fashioned out of 100% lambswool.

Join us for the knitwear launch party on Tuesday 14th October, 4-8pm at Couverture! We will be screening our specially commissioned film by Oliver’s Island. Enjoy a whisky tipple and live Scottish music by fiddler Lewis Murray while you browse the collection.

Couverture & The Garbstore
188 Kensington Park Road,
Portobello, London, W11 2ES
RSVP: press@donnawilson.com


And you probably have guessed by now that autumn is one of our favourite seasons at Donna Wilson and it is finally in full swing now in London. To commemorate this lovely season we would like to give away two of our NEW Fox and Balloons Mini Tray.

For your chance to win one of the two mini trays we’re giving away, we would like you to tell us what you think our next creature should be, what you would name it, and what its personality traits would be! Please submit your ideas as a comment on this blog or in an email to press@donnawilson.com. At the end of the month we’ll select two lucky winners! And maybe your creature will even be added to our collection!

P.S. The winner of our September giveaway is Loki Gillings!